A Common Thread: Shop American Designers via Amazon Fashion and Vogue’s Digital Strorefront

Whereas I really like purchasing for identified model names, I’ll be the primary to confess that I typically neglect to indicate love and help to the numerous trend designers in America who create distinctive, handcrafted items day in and day trip. Having a trend + design background, I do know the work that goes into every piece. That’s why I used to be so excited when Amazon Trend reached out to me, asking if I’d like to assist unfold the phrase about American designers with their new effort: A Frequent Thread.

The worldwide pandemic has affected every one among us in massive methods and small, and these designers aren’t any exception. That’s why Amazon Trend has partnered with CFDA/Vogue Trend Fund (CVFF) to create a digital storefront made up fully of small and medium sized trend companies and drive consciousness and gross sales by way of their huge buyer base.

I selected to spotlight one among my favourite designers, Derek Lam. Derek is a Chinese language-American designer who launched his line in 2003, debuting it at that yr’s NYFW. His designs are traditional and smooth with a little bit of edge, which makes why I really like his stuff a no brainer! This attractive white shirt is accessible from Frequent Thread’s storefront, together with many extra items from Derek. I styled this high with a pair of traditional Levi’s and a few slingback heels.

It’s superb simply how a lot of your life you’ll be able to order from Amazon, even right down to probably the most significant items like what’s featured on A Frequent Thread. Browse and store the storefront to indicate your help for the small to medium strains and assist preserve them afloat and even thrive throughout the pandemic that’s affected us all!


Frequent Threads Vogue x Amazon Trend

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